- It’s really all about photo ops. Always trying to offer brides something new, photographers stage these scenes days, weeks or even months after the wedding takes place.
- Photos depict the bride actually destroying her gown in any number of ways: rolling in mud or sand; swimming in a pool; paint or wine assault … the more outlandish the better.
- Photographers can also utilize CGI to create destructive results like fire consuming the gown. (Real fires can have tragic results like the 30-yr old Canadian bride who drowned near a waterfall in 2012 while trying to extinguish her burning dress.)
- Some brides argue that it shows their true commitment to the groom, others say it’s an anti-establishment statement. Divorcees use it as a revenge fest.
Personally, I’m in the “this sends a negative message” camp. Letting your hair down and kicking your shoes off is one thing – this is something totally different. Better idea: Share the goods and get a tax credit by donating the gown to a good cause like Adorned in Grace. Or repurpose the dress and use it as a costume.